iPhone 4S launches October 14, 2011 with the best smartphone camera, will it kill point and shoots?
Many felt Apple’s announcement of iPhone 4S yesterday was a let down. The rumours on the web hyped the event to a degree where most people I spoke to believed an iPhone 5, totally revolutionary new iPhone, was about to be launched. Apple’s tick-tock refreshes aren’t new, and it’s so effective even Intel has adopted it in its recent roadmaps. So why beat yourself up about it?
It’s not all “bad” news, the new camera in the iPhone 4S is incredible for its form factor.
The new iPhone 4S camera consists of the following:
- Sensor:
- 8 megapixels (3264×2448 resolution)
- Backside illumination (BSI)
- Hybrid IR filter
- Lens:
- 5 elements
- f/2.4 aperture
- 4.3 mm focal length (35 mm equivalent of exactly 35 mm)
Apple was also able to utlize the Apple A5 SoC to process images, created what they dubbed as Image Signal Processor. Coupled with the new sensor and lens the iPhone 4S allows for 60% more pixels, 73% more light, 33% faster capture, 30% sharper image, 26% better white balance, better colour accuracy and uniformity, face detection.
When a video is being taken, the iPhone 4S can utilize its gyroscope to provide video stabilization.
Judging from the EXIF data from the iPhone 4S keynote photos, the camera can achieve ISO 64 without any problems, it’s likely able to shoot in ISO 50 at the lowest range. The exposure and shutter are fully automatic with the built-in app so it’s hard to tell exactly what you can do until someone gets one and tries it with Camera+.
If the recent Flickr camera usage data is of any indication, the point and shoot cameras marketshare may take an unhealthy dip in the coming year.


