Couple of rumors floating around the web. One is regarding iTunes’ support for Blu-ray. The other is the new iMac refresh.

There will be two major features for the new iMac. Apple of course will never tell you what they are. But they sort of revealed it for the fanboys with this quote:

One of those features is said to have long been on the wish-lists of many Mac users while the other is expected to cater to the semi-professional audio/video crowd.

This is very vague. But the number 1 thing on every Mac users’ wish-list has got to be Blu-ray support. While the other may be a faster FireWire? Who knows! Both features may have to do with Blu-ray. Native playback for the average joe and encoding for the semi-pros.

I would actually call this rumor to be accomplish-able! Fanboys rejoice. Because licensing cost for the blue format just became much easier. Sony, Philips and Panasonic issued a joint statement regarding a new licensing structure for hard media. Now you can pay 1 fee to license all 3 major formats. I can see Apple and others jumping on this, very quickly.

I do wish Apple would reconsider the position of iTunes though. It is becoming a jack of all trades yet Apple still names it i-’TUNES’. Last I checked besides music iTunes also does the syncing to your iPhone, managing your iPhone apps, rent and buy HD movies, create ringtones, download audio and video Podcasts. Really, it should be renamed iMedia…or something similar.

I would like to see the iPhone sync to be handled by iSync. After all that’s what iSync was designed to do! iTunes can be renamed to something like iMedia and handle all of your media library. Or repurpose iTunes to be a single function under an umbrella of iMedia.

Well Steve, here’s a freebie! The way I’d like to see it happen is this:

• Main library organizer: iMedia
• Photos: iPhoto
• Music: iTunes
• Movies: iMovie
• Playback and encoding: QuickTime

Sort of reminds you of Windows Media Player doesn’t it? Well I think Microsoft got it right! They just need native support for DVD and Blu-ray. It’s a pity Windows 7 doesn’t have native Blu-ray support.